Funnels: How to Take Control of Your Lead Gen and Your Client Growth

If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you.

I’m breaking down funnels in plain English: what they are, why they give you an on-demand pipeline, and how to build one that brings clients, sales, and profit when you decide—not when luck shows up.

You’ll see how to replace hit-and-hope with a simple, repeatable system that helps you stand out from the crowd of other HR Consultants and scale your business with confidence.

In this conversation, you’ll...

• Discover the “toe-dip first” approach that turns strangers into prospects so you don't waste your precious ad spend.
• Uncover the tiny page change that encourages sign-ups WITHOUT rebuilding your whole website.
• See the easiest way to keep in touch with all your leads, clients and prospects so they remember you in under half an hour a week.
• Learn the few numbers that put you in charge of your funnel outcomes without any guesswork or overwhelm.
• Grasp how to turn traffic into booked calls without endless manual outreach.

Want a step-by-step process you can plug-in to your business? Then join my mailing list to catch my upcoming webinar where I go deeper into building a funnel that works.

Or, if you’ve heard enough already and want this in your business ASAP, DM me on LinkedIn and we’ll check if you're a fit for the Success Squad or the Fastlane Formula.

Either way, enjoy the show!

Timestamps:

00:00 – Why Every HR Consultant Needs a Lead Generation Funnel
00:30 – The Problem with Networking and Posting for Clients
01:10 – What a Funnel Actually Is and How It Works
01:50 – The Step-by-Step Funnel Journey: From Stranger to Client
02:35 – The Toe-Dip vs Jump-In Analogy Explained
03:15 – Why Most Facebook and Google Ads Don’t Convert for HR Consultants
04:00 – How to Build Trust Online Before Selling Your HR Services
04:40 – The Number One Funnel Mistake: Selling Too Soon
05:15 – The Simple Funnel Fix: Lead Magnet + Email Nurture
06:00 – How Funnels Give You Control, Predictability, and Consistent Clients
06:45 – The Key Metrics Every HR Consultant Should Track in Their Funnel
08:10 – The 7-Day Funnel Setup Plan for HR Consultants
08:55 – How Funnels Deliver Clients, Sales, and Profits on Demand
09:40 – What to Change When Your Funnel Isn’t Working
10:25 – Why Funnels Are Networking at Scale (But Easier and Faster)
11:10 – The Confidence and Control Funnels Bring to Your Business
11:55 – Next Steps: How to Build Your Own High-Converting Funnel

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.