Joshua Collier and Kevin Jacobson Jr. (Co-founders of Levrg AI) join Mikael for a groundbreaking breakdown of how they helped a struggling fitness coach replace his human sales team with AI, generating 200 calls in 2 months and transforming his $20K/month business.

Joshua and Kevin bring 32 years of combined sales experience and have pioneered the integration of voice AI and chat AI within Go High Level, working with over 150 businesses across 100+ industries to generate millions in revenue. Their system combines ManyChat for lead capture (achieving 91% open rates and 76% click-through rates), Go High Level as the CRM backbone, and Charlie AI for intelligent conversations that qualify prospects and book appointments.

What makes this revolutionary is the AI's ability to adopt the business owner's personality - in this case, mastering Australian slang and tonality so perfectly that prospects can't tell they're talking to AI. The system handles everything from Instagram comment capture to qualification, objection handling, and appointment booking, with sophisticated branching logic that disqualifies unfit prospects (like students under 21) while nurturing qualified leads through personalized follow-up sequences. This isn't just automation - it's a complete AI sales team that works 24/7, handles 1000+ conversations daily, and converts at higher rates than human setters.

The episode includes live screen sharing of the actual system in action, showing the ManyChat flows, GoHighLevel workflows, and Charlie AI configuration that's generating these incredible results.

HIGHLIGHTS:
0:00 Intro - AI replacing human sales teams case study
2:23 Joshua's bragging rights - 32 years sales experience and AI pioneering
3:38 Kevin's background - lost $150M+ Shopify store, discovered AI potential
6:03 The difference: tech people build tech, salespeople build conversions
10:25 Future vision - AI avatars with 98% close rates using Meta data
13:24 Live system breakdown - ManyChat lead capture (91% open rates)
16:20 Instagram comment triggers and qualification sequences
19:10 GoHighLevel webhook integration and data mapping
21:02 Charlie AI configuration - personality, tonality, and branching logic
24:27 E-commerce applications - AI personal shoppers
28:19 Advanced qualification with income verification
32:13 Performance dashboard and conversion tracking
35:04 Multi-channel deployment - email, SMS, WhatsApp integration
37:09 How to get started with Leverage AI and special Charlie pricing

Christian Davis (Full-Stack Email Marketer) joins Mikael for an explosive breakdown of a 7-day challenge funnel that generated $8.8 million across three launches for publishing.com. Christian, who won Russell Brunson's affiliate competition for $100M Leads by 30% and has received personal replies from both Leila and Alex Hormozi praising his copy, architected this entire funnel strategy.

The challenge taught "everyday people" how to publish royalty-generating books on Amazon in just 7 days without spending money upfront. What made this funnel remarkable was the 70% opt-in rate from warm traffic and 56% from cold traffic, plus an innovative pricing strategy that tested both $47 and $97 VIP upsells.

The core offer was a $2,000 lifetime group coaching program with an 18% conversion rate to a $5,000 accelerator program via phone sales. Christian's approach combined emotional social proof (targeting retirees with relatable success stories like "31 Great Egg Recipes") with logical objection handling throughout the landing page. The funnel structure included Facebook group community, daily email sequences, live Zoom sessions, and a strategic Friday pitch (when people get paid).

Key insights include using lower social proof numbers for skeptical audiences, bonus stacking for urgency, and deploying FAQ emails after every close to milk maximum conversions. This episode includes live screen sharing of the actual landing pages and complete funnel visualization.

HIGHLIGHTS:
0:00 Intro
1:01 Christian's bragging rights - Hormozi replies and affiliate wins
2:36 The publishing.com business model and 253% email revenue increase
4:22 Challenge funnel concept and 7-day structure breakdown
6:19 Free challenge with $47/$97 VIP upsell strategy
9:05 Core offers: $2K coaching + $5K accelerator (18% conversion)
10:30 Landing page headline strategy - "5,949 everyday people"
13:04 Bullet structure based on biggest objections
14:46 Social proof targeting specific demographics
16:14 7-day challenge breakdown and bonus stacking
19:19 Warm vs cold traffic landing page differences
21:03 Cold traffic approach - shorter headlines and compliance
25:08 Complete funnel visualization and flow mapping
27:38 Two-week email sequence and phone sales integration
29:36 Key takeaways and Christian's contact information

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Christian - Follow @ChristianTheCopywriter or visit freemailcourse.io

Scott Conorton (CMO for Mike Koenigs) joins Mikael for an in-depth breakdown of a high-converting book funnel that generated $9,000+ from just 1,112 page views. Scott, a seasoned copywriter who started during COVID and has written controls for major brands like Up Wellness and Backyard Vitality, convinced influencer Mike Koenigs to test cold traffic despite Mike's traditional resistance to it.

The result was "Project Superpower," a $37 book funnel targeting founders and entrepreneurs with $2-50M businesses who want to build a "category of one" brand. Unlike typical $7-9 book funnels, this premium-priced offer used a long-form direct response sales page with 45 fascination bullets to attract serious buyers.

The funnel converts at 5.8% from page view to purchase, with a 44.8% checkout conversion rate, plus strong upsells: a $245 digital blueprint (30.77% take rate) and a $1,000 virtual coffee session (10% take rate). Scott's copywriting approach follows influences like Mike Shrieve and uses strategic frameworks including the AOV Money Close and crossroads close. The success led to contracting John Mulry's E5 Agency for scaled cold traffic campaigns on Meta and YouTube.

This episode includes live screen sharing of the actual funnel pages and real conversion data, making it essential viewing for anyone building book funnels or direct response offers.

HIGHLIGHTS:
0:00 Intro - Behind the scenes funnel breakdown
2:04 Scott's copywriting journey and working with Mike Koenigs
4:15 Traffic strategy - from warm email list to cold traffic testing
7:00 Sales page structure and long-form copy philosophy
8:12 Headline development and avatar targeting process
11:16 Long-form sales letter influences and reader psychology
12:42 Page structure breakdown - case studies to frameworks
15:51 The "start from the top again" copywriting approach
17:36 45 fascination bullets strategy for $37 price point
20:32 AOV Money Close and crossroads close techniques
23:01 Checkout page design and bonus presentation
24:27 Upsell #1: $245 digital blueprint (32% conversion rate)
28:30 Upsell psychology - get results faster framework
32:53 Upsell #2: $1K virtual coffee session strategy
35:41 Complete funnel metrics breakdown and ROI analysis

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Scott -https://www.linkedin.com/in/scottconorton/