Major Donors can make a huge difference to fundraising income, but fundraising with High Net Worth people can also be really challenging.

Debbie Johnson has been making wonderful progress in her fundraising. In the year she took part in Bright Spot’s Major Gifts Mastery programme, she increased major donor income for her wildlife charity by 200% compared to the previous year... and these wonderful results continue to flow.

In this podcast she and Rob discuss several powerful distinctions from the training that have helped achieve this success, including: a powerful strategy she uses every day to improve relationships with donors; a technique that improves results when she meets supporters; being yourself; listening skills; and an insight that transformed one major gift from five figures to an amazing six figure value.

We’d love to know what you think! And thank you so much for supporting our show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn.

Community fundraising is an invaluable income stream for many charities, both through income raised directly and all the value these relationships add in other fundraising areas.

Punyapriya Singh is Senior Head of Supporter Engagement at Noah’s Ark Children’s Hospice, and was named Fundraiser of the Year in the CIOF National Fundraising Awards. In this conversation, she explains the approach which has helped her charity achieve fabulous growth in public fundraising income in recent years.

In particular, she explains the importance of caring about and adding value to relationships with your supporters (rather than focusing primarily on money). She brings her ideas to life with examples of the stunning growth this thoughtful, relationship-first strategy has helped achieve, including a wonderful event for families, a golf day worth £100,000 and the success of their £12m capital appeal.

We’d love to know what you think! And thank you so much for supporting our show by sharing it with colleagues or on social media. We are both on LinkedIn.

Fundraising with trusts and foundations has become ever more competitive recently.

What can you do to increase your success rate with these funders?

Atul is a curious and shrewd fundraiser who has spent many years exploring how to grow fundraising income in this area. In this conversation Atul and Rob discuss several of his most effective strategies. It includes ways to find more funders who definitely care about your cause; what to call your project (spoiler, it makes an astonishing difference to results!) and strategies to leverage game-changing bids by sequencing them with smaller, easier ones.

We’d love to know what you think! And thank you so much for supporting our show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn.