Fundamentals in Sales │ Rocky LaGrone

Sales have changed, but the fundamentals never have.

In this episode of The Art and Science of Complex Sales, Paul Fuller talks with Rocky LaGrone, a sales development expert with over 35 years of experience, about what truly drives sales performance and why leadership matters more than tools, tactics, or technology.

Rocky shares why sales is ultimately a people game, how trust and discovery sit at the center of every successful deal, and why companies struggle when they rely on systems without accountability. Together, they explore how belief, purpose, and leadership shape long-term success for both sales teams and individuals.

In this episode, you’ll learn:

• Why sales fundamentals never change
• How leadership directly impacts sales performance
• Why tools and training fail without accountability
• How belief-driven development creates lasting growth

Listen in to discover how developing people first elevates sales performance and transforms lives.