In this episode of Full Cycle, Matt DeWolf sits down with Alex Jekowsky, founder and CEO of Cents, to discuss the company's recently closed Series C funding round, The round finalized at $140 million, and it is the largest outside investment the laundry industry has seen.

The conversation covers what this capital signals about the state of the industry, how Cents plans to deploy the funds, and what operators at every scale should be paying attention to. Matt and Alex dig into the data Cents has gathered processing over $1.5 billion in annual payments across more than 4,500 locations, and what that data reveals about how the best operators run their businesses. They also discuss the rise of private equity in laundry, why consolidation should not be feared, and how independent owners can use agility as a competitive edge.

Thanks for giving us a turn.

In this episode of Full Cycle, Matt DeWolf sits down with Alex Jekowsky, founder and CEO of Cents, to discuss the company's recently closed Series C funding round, The round finalized at $140 million, and it is the largest outside investment the laundry industry has seen.

The conversation covers what this capital signals about the state of the industry, how Cents plans to deploy the funds, and what operators at every scale should be paying attention to. Matt and Alex dig into the data Cents has gathered processing over $1.5 billion in annual payments across more than 4,500 locations, and what that data reveals about how the best operators run their businesses. They also discuss the rise of private equity in laundry, why consolidation should not be feared, and how independent owners can use agility as a competitive edge.

Thanks for giving us a turn.

Host Matt DeWolf sits down with Brian Henderson and Ian Gollahon, co-owners of Liberty Laundry and founders of Wash Dry Fold POS, to explore what it takes to run and grow a laundry operation.

Brian Henderson went from studying chemistry to managing, and eventually purchasing, a chain of Oklahoma laundromats from his family. That journey led to the creation of a point-of-sale system now used by over 1,200 laundromats nationwide. Ian Gollahon shares his transition from sales into the laundry business, and together they cover operational systems, making big changes after a generational transfer, and lessons learned along the way.

This conversation gets into valuing a laundromat, financing a major acquisition, building a strong management team, and why documenting your processes matters for long-term success.

Thanks for giving us a turn.

Host Matt DeWolf sits down with Brian Henderson and Ian Gollahon, co-owners of Liberty Laundry and founders of Wash Dry Fold POS, to explore what it takes to run and grow a laundry operation.

Brian Henderson went from studying chemistry to managing, and eventually purchasing, a chain of Oklahoma laundromats from his family. That journey led to the creation of a point-of-sale system now used by over 1,200 laundromats nationwide. Ian Gollahon shares his transition from sales into the laundry business, and together they cover operational systems, making big changes after a generational transfer, and lessons learned along the way.

This conversation gets into valuing a laundromat, financing a major acquisition, building a strong management team, and why documenting your processes matters for long-term success.

Thanks for giving us a turn.

In this episode, host Matt DeWolf sits down with Cristina Iacobelli, owner of College Coin Laundry in Oceanside, Calif.. With over 31 years of experience in the laundromat industry, Cristina shares her journey from entering the business as a young mom, to running her laundromat solo for 25 years after buying out her family and navigating life as a single woman business owner.

The conversation covers the unique challenges and proud moments that come with being a woman in an industry that is heavily male, but Cristina talks about the importance of hands-on involvement, debunking the myth of passive income, and how building operational confidence and learning the technical side of the business changed her approach.

Cristina offers practical advice for newcomers and industry veterans alike: don't be afraid to dive in, keep learning, and remember that in the end, it's all about serving people.

Thanks for giving us a turn.

Host: Matt Dewolf

Guest: Cristina Iacobelli

In this episode, host Matt DeWolf sits down with Cristina Iacobelli, owner of College Coin Laundry in Oceanside, Calif.. With over 31 years of experience in the laundromat industry, Cristina shares her journey from entering the business as a young mom, to running her laundromat solo for 25 years after buying out her family and navigating life as a single woman business owner.

The conversation covers the unique challenges and proud moments that come with being a woman in an industry that is heavily male, but Cristina talks about the importance of hands-on involvement, debunking the myth of passive income, and how building operational confidence and learning the technical side of the business changed her approach.

Cristina offers practical advice for newcomers and industry veterans alike: don't be afraid to dive in, keep learning, and remember that in the end, it's all about serving people.

Thanks for giving us a turn.

Host: Matt Dewolf

Guest: Cristina Iacobelli

Welcome back to Full Cycle, the podcast that explores the entrepreneurial spirit behind the laundry business. In this episode, host Matt DeWolf sits down with Beau Perra, the founder of Lotta's Laundry, a pickup and delivery laundry service on Bainbridge Island. Beau and his wife didn't come from the laundry industry. They brought their branding and digital marketing backgrounds and channeled that experience into building a community-focused service from scratch.

Beau shares the path from running a digital marketing agency to folding thousands of pounds of laundry each month out of their home. He talks through the early burnout, refining systems, and growing a team, all while keeping branding and storytelling central to the business.

If you're interested in starting a service without a storefront, scaling operations, or getting a look at how one couple is building something different in this industry, this one is worth your time.

Thanks for giving us a turn.

Welcome back to Full Cycle, the podcast that explores the entrepreneurial spirit behind the laundry business. In this episode, host Matt DeWolf sits down with Beau Perra, the founder of Lotta's Laundry, a pickup and delivery laundry service on Bainbridge Island. Beau and his wife didn't come from the laundry industry. They brought their branding and digital marketing backgrounds and channeled that experience into building a community-focused service from scratch.

Beau shares the path from running a digital marketing agency to folding thousands of pounds of laundry each month out of their home. He talks through the early burnout, refining systems, and growing a team, all while keeping branding and storytelling central to the business.

If you're interested in starting a service without a storefront, scaling operations, or getting a look at how one couple is building something different in this industry, this one is worth your time.

Thanks for giving us a turn.