David Roberts has spent a career empowering customer-facing organizations to excel at knowing their customers and driving exceptional marketing, sales, and service engagement. He is currently President and CEO of SugarCRM and is responsible for leading the company's vision, culture, strategy, and operations. David has led exceptional companies and teams for 30 years with publicly listed and private equity-backed companies, with a focus on profitable growth and successful M&A.

On this episode of Fuel Growth, David discusses his journey through the CRM industry, his leadership philosophy as a "mechanical strategist," and how he aims to empower sales teams and unlock sales potential through innovative technology.

Check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.

Tanner Mackenthun is the CRM Sales Enablement Manager for Agiliti, a company based in Eden Prairie, Minnesota, that provides medical equipment rental and maintenance services to healthcare providers. With a background in chemical engineering, Tanner transitioned into the CRM world, bringing a data-centered mindset and a passion for agile, quick decision-making.

On this episode of Fuel Growth, Tanner shares insights into successfully deploying a customer relationship management project and driving adoption and usage. Discover how Agiliti navigates its growth phase, manages its diverse sales teams, and leverages CRM to enhance customer interactions and streamline operations.
Check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.

As a Marketing Manager with a focus on CRM, Aadil Ahmed is dedicated to enhancing customer experiences and driving business growth through strategic CRM implementation, training, and process optimization at EIS.

On this episode of Fuel Growth, learn the keys to successfully deploying a Customer Relationship Management (CRM) system and driving user adoption. Discover how EIS integrates tools like Sugar Sell, Sugar Market, and Amazon Connect to optimize their sales and marketing operations.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.