This week, we are thrilled to have Jen Batchelor on the program! Jen is the Creator and Chief Euphorics Officer of Kin Euphorics, a science-backed line of functional beverages designed to enhance mood and reduce cravings. As a third-generation distiller of wildcrafted spirits, her mission is to evolve the 10,000-year-old ritual of social drinking into an act of better being for people and the planet. We have an enlightening conversation about her origin, the inception and early days of Kin, linking with Co-Founder Bella Hadid, scaling the brand to a national scale, and more!

Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Although he has written for most well-known design publications he is most recognized for his writing on the blogs that make up the UnderConsideration online network—particularly Brand New, the popular blog that for nearly 20 years has provided opinions on corporate and brand identity work.

Along with his wife and partner, Bryony Gomez-Palacio, Armin has co-authored various books for publishers and for UnderConsideration and has organized multiple design events, including the annual Brand New Conference and First Round. Previously, Armin worked at the New York office of Pentagram and his professional experience stretches back to 1999. Since then he has become a regular speaker and juror in events and competitions around the world. When not working, he is either out for a run or washing the dishes.

The Knicks advance out of the first round and Alex will be speaking at First Round this Friday! Come hang! On this episode, Alex and Kevin talk KNICKS BASKETBALL, rap beef, the Roast of Tom Brady, Piss Stained Jeans, Picklespritz, Bettergoods, the Bigger Mac, KFC Dispensary, and more!

FIRST ROUND NYC: THIS FRIDAY MAY 10!
GET 10% OFF YOUR FIRST FOUND TICKET WITH PROMOCODE: fr-nyc-center

Tickets here: https://underconsideration.com/firstround/2024-new-york/