Today, we are thrilled to welcome Justin Thomas Kay to the program! Justin is a YouTuber, creative director, and graphic designer based in Brooklyn. You may have seen him on GQ Rebranded, an episodic series about sports branding— how it works, the history behind it, and how he would approach it. Justin was born and raised in Milwaukee, Wisconsin, where he cut his teeth in designing posters, album art, and other stuff for his band Sincebyman. He then entered the editorial world and worked with like every cool magazine, Complex, Fader, New York Times Magazine, Mass Appeal, and Victory Journal, to name a few. Justin then moved to the brand side, working for Nike, Google, YouTube, Apple, and Red Bull. We are stoked to talk to him about his work on J. Cole’s 2014 Forest Hills Drive and rebranding the Milwaukee Bucks. Justin is a legend. Enjoy!

We are thrilled to welcome Pete Freeman to the show! Pete, a willing 3rd, is a Center OG, the first employee. We are blessed with his presence this week as he’s in New York on business by way of sunny California! We talk about the rats of Erewhon, Alex is going to Coachella, Paul American, the Rizzler throwing out the first pitch at the Mets game, pool+, the subway footlong nachos, KFC toothpaste, Glen Powell’s Smash Kitchen, and more!

Diego Segura and Eliz Akgun are incredibly talented designers who reside in New York City. They caught Alex’s attention last year with their stunning work on the brand Leggs. Diego worked at COLLINS after dropping out of high school at 18; he runs a progressive studio called Family Office and has aspirations of business beyond branding. Eliz’s talent is boundless, as her artistic vision and learned hotkeys make her an exciting designer to watch for the future (big things to come). The duo joins the podcast this week to go back and forth with high energy, quick banter, lots of bits, and even more laughs. We hope you enjoy this episode as much as we did recording it. It’s a fun one!