We're talking about Practice! Today, we are thrilled to welcome Michelle Mattar to the program! She’s the founder of Practice, a creative brand-building house launching brands from zero to existence. Before launching Practice, she worked at Red Antler and Ritual, blending strategy, design, and creative direction. At Practice, she’s built a number of awesome, successful new-to-world brands like Allkinds, Glowbar, and Remedy. She’s also trying to save our burning planet with the launch of a platform called Waste Not, which is a simple way to search an open-source database of sustainable suppliers.

We had a great time with Michelle in the studio; we talk about her journey and starting Practice, kicking down doors and gaining experience in different disciplines, juicebox.com, her dad's candy factory, Practice's practice brands, their thorough approach to work, and more! Michelle is the best, enjoy!

Alex and Kevin are back in the studio, together again! The two celebrate their favorite brand holiday: April Fools! Just Kidding! They talk about Wasted’s canned Pasta Water, the Shohei cup debacle, the Tennessee Titans Rebrand, the Sprite Refresh, George Clooney’s Crazy Mountain NA Beer, Apple’s new lil Finder guy, Starbies, The Fit Bagel, and more!

Today, we are excited to have Chris Nott and Frankie Guzi of Studio DRAMA on the program! They crossed the pond to record the pod!

​Studio DRAMA designs type that sharpens identities, scales across systems, solves real business challenges, and makes every word unmistakably yours. They believe typography is one of the most powerful yet under-appreciated tools in branding. They are on a mission to change that through thoughtfully crafted custom typefaces that give brands a distinct look, making them recognizable beyond the logo. Studio DRAMA has worked with Heinz, D&AD, Mozilla, Body Armor, Vogue, New Balance, Glamour, and others. We had a ton of fun chopping it up with these lads! Enjoy!