From the Ground Up Podcast Por Inc. Magazine arte de portada

From the Ground Up

From the Ground Up

De: Inc. Magazine
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It takes audacity to start a company, grit to grow it, and community to survive the ordeal. From the Ground Up features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.© Inc. Business Media Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • How to scale the right way

    How to scale the right way
    Nov 7 2025
    As a founder, trying to scale your business can feel like walking on a knife’s edge. Go too fast or too early, you’ll fall off. Move too slowly and you’ll get left behind. Every Friday on The Business Model, we’re hosting a Founder Group Chat. Each episode will feature a candid, in-depth conversation about one of the many pressing topics entrepreneurs are facing. On this first group chat, our topic is scaling. Specifically, how do you scale in the right way? Three founders from very different industries share lessons on scaling that can apply across business. Our roundtable is: Fany Gerson, founder of Mexican ice cream and sweets brand La Newyorkina Sarah LaFleur, CEO of women’s clothing company M.M. LaFleur Ariela Safira, founder of recently acquired mental health startup Zeera Graham Winfrey, deputy digital editor for Inc.
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    25 m
  • Circling Back: Private Clubs Keep Popping Up—and Savvy Founders Are Using Them to Launch Their Companies

    Circling Back: Private Clubs Keep Popping Up—and Savvy Founders Are Using Them to Launch Their Companies
    Nov 3 2025
    The top 10 percent of earners account for half of consumer spending. To target those big spenders, brands are meeting them where they are: behind closed doors. Host Chloe Aiello talks with Inc. staff reporter Ali Donaldson about why brands are trying to get their products -- not on the shelves of major retailers, like Walmart, Target, or REI -- but behind the closed doors of private, members-only clubs. This means, putting products in the bars, restaurants, and gift shops of places that people have to pay tens, even hundreds of thousands of dollars a year, just to walk into.
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    34 m
  • How this 18x Inc. 5000 honoree uses tech and popcorn to revolutionize fundraising

    How this 18x Inc. 5000 honoree uses tech and popcorn to revolutionize fundraising
    Oct 31 2025
    Today, we have a special segment, brought to you by Inc. in collaboration with our partners at Glenfiddich Single Malt Scotch Whisky. This year, at the Inc. 5000 gala, Glenfiddich presented this year's Legacy Award to Tim Heitmann, founder of Double Good. Double Good is a fundraising company that helps schools, teams, and nonprofits raise money by selling delicious, small-batch popcorn. Founded in 1998 and based in Burr Ridge, Illinois, the company has grown into a fully virtual platform, making it incredibly easy for organizers to set up and run fundraisers without handling any inventory, payments, or delivery. Supporters just order online, and Double Good takes care of the rest. This award recognizes a trailblazer, an individual who has graced the Inc. 5000 list multiple times, embodying the spirit of innovation, boldness, and a relentless drive to defy the ordinary. Much like Glenfiddich, a brand that has pushed the boundaries of excellence throughout its 130- year history to become the world’s most awarded single malt scotch whisky, Tim Heitmann exemplifies the courage and brilliance it takes to redefine industries and elevate the game. Inc. Editor-in-Chief, Mike Hoffman, spoke with Tim Heitmann about his remarkable journey, the legacy he has built, and the honor of being presented this award sponsored by Glenfiddich.
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    12 m
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