From aisle to app: Meeting pickup expectations

Regardless of how consumers shop, via mobile, app or online, when they drive up or walk into a store, they expect their purchase to be ready. They don’t want to wait. Delivering seamless pickup is vital to creating a successful omnichannel experience.

Geolocation solutions can bridge online and in-store experiences and meet rising consumer demands for efficiency and personalization.This three-part podcast series highlights the steps retailers must make to connect customers’ physical and digital journeys. In Episode 2, Navigating the New Customer Journey with Geolocation Technology, we talk with industry experts who will dig into the logistics, tech and customer psychology behind pickup.You’ll learn:

• Why “buy online, pick up in store” often feels broken—and how to fix it
• How geolocation creates real-time readiness and reduces wait times
• What retailers (big and small) must do to stay competitive