From a Marketing Perspective - How the Browns Damaged Their Brand

A professional sports franchise is more than just a team—it’s a brand. For decades, the Cleveland Browns embodied a legacy of grit and loyalty, earning a national following despite never reaching a Super Bowl. Their underdog spirit defined them, and fans held onto hope for that one fairytale season.

But in recent years, that identity has faded. Controversial decisions, questionable trades, and a disconnect between leadership and the fanbase have left the once-proud franchise struggling with its image.

In this episode, Billy Dees explores how the Browns’ brand unraveled—examining what went wrong inside the organization, how fans’ perceptions shifted, and what this story says about the delicate balance between loyalty, leadership, and legacy in professional sports.

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