From Zero Research to 175 Stores: Building Peak Beverage Co.'s Premium Fruit Soda Brand

Andrew Warburton from Peak Beverage Co. joins Phil and Kenny to share his journey building a premium fruit soda brand in BC's competitive beverage market. From launching with minimal research to now being in 175+ stores across Western Canada, Andrew opens up about the realities of scaling a local CPG brand.

In this conversation, you'll hear about Peak's channel strategy—why food service and wineries have been their sweet spot, how Amazon opened up eastern markets without expensive direct-to-consumer shipping, and the importance of staying connected to customers through farmer's markets and demos. Andrew discusses navigating distributor relationships, managing seasonal fluctuations in the food and beverage industry, and why understanding your consumer and picking your spots matters more than being everywhere.

Whether you're launching a beverage brand or scaling a local food product, Andrew's honest, practical approach to building Peak Beverage Co. offers valuable lessons on entrepreneurship, distribution strategy, and staying true to your brand.

Thank you to LGDF Wholesale for sponsoring this episode. You can find them at: www.lgdfwholesale.com

You can find Andrew at https://www.linkedin.com/in/andrewwarburt0n/

Check out Peak Beverage here: https://www.drinkpeak.ca/

Buy it on Amazon here:

Apple Rhubarb: https://a.co/d/eRoHXAP

Haskap Lemonade: https://a.co/d/iXhD0XY

Tell us which one is your favourite here: https://www.instagram.com/thiscommercelife/