From Viral Football Smut to Book Club Besties
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From Viral Football Smut to Book Club Besties
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How do two besties go from reading thrillers to running a viral romance book club?
This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok).
But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading.
We dive into:
📈 How they went viral more than once
📚 Why they started their romance book club and how it makes money
💡 The slow, intentional way they’ve monetized without selling out
🛑 The boundaries they’ve set around brand deals & family life
🎥 Behind the scenes of content creation, bloopers, and mom rants
❤️ Their favorite reads (hello, Jennifer Hartman & TL Swan)
Plus, what it’s really like filming with your best friend, how they schedule content as full-time working moms, and their top advice for starting a Bookstagram or BookTok that actually grows.
We also talk tons of romance book recommendations!
Connect with Two Book Ends:
- On Instagram: instagram.com/two_bookends
- On TIkTok: tiktok.com/@twobookends
- Join the Book Club on Patreon: https://www.patreon.com/c/TwoBookEnds/