From Unicorns to Sustainable Growth: Startup Marketing Lessons for Legacy Energy Brands

How can established energy brands adopt the agility and innovation of startups to scale sustainably and stay competitive in a rapidly evolving industry?

In Episode 8 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Jenny Salinas, Chief Marketing Officer at FutureScaleX & former Vice President, Marketing of S&P Global, explore how established energy brands can adopt the agility and innovation of startups. They discuss how embracing a startup mindset can help these companies scale effectively, stay competitive in the ever-evolving energy sector, and drive sustainable growth through customer-focused strategies and cross-functional collaboration.

With more than 25 years of experience in marketing across both large enterprises and startups, Jenny brings a wealth of knowledge on how established energy companies can embrace innovation and scale more effectively. She discusses how energy brands can adopt a more agile, customer-focused approach and break down the silos. Jenny also shares her thoughts on how these companies can balance sustainability and innovation while staying ahead in a fast-paced market.

In this episode, expect to learn:

• Key startup lessons that can benefit established energy brands
• How large companies can adopt a more agile and innovative mindset
• The importance of cross-functional collaboration in driving growth
• The role of data and technology in scaling energy companies
• How marketing and product strategy are evolving in the energy sector

Episode Highlights:

[00:00] - Teaser

[00:52] - Introduction of podcast and guest Jenny Salinas

[04:15] - The energy innovation landscape

[07:02] - Defining sustainable growth

[09:04] - Transition from large companies to startups

[13:40] - Lessons from large enterprises

[19:06] - Challenges of large enterprises

[22:33] - Patience in leadership

[24:05] - Startup mindset

[28:26] - Positioning for investment

[31:12] - Innovative marketing growth strategy

[34:13] - Marketing for startups vs. enterprises

[37:48] - Career advice for marketers

[42:44] - Jenny’s elevator pitch for FutureScaleX

Follow our Guest Jenny Salinas on:

• LinkedIn: https://www.linkedin.com/in/jennysalinas/
• X: https://x.com/jennyrsalinas

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook: https://www.facebook.com/arnaud.dasprez
• Instagram: