From Transaction to Transformation: Strategic Selling with Adrian Davis

In this episode of Studio A3R, host Jennifer Sertl welcomes Adrian Davis, CEO of Whetstone Inc., author of Heroes, Villains, and the Thrill of Professional Selling, and host of The High Stakes Customer. Adrian has advised global organizations including 3M, John Deere, and Merck, helping them transform their approach to strategic selling. Together, they explore how story and culture can turn professional selling into a human practice grounded in trust and co-created value. The conversation highlights how seeing the client as the hero and sales as a shared narrative creates deeper, more sustainable success.