Dr. Becky addresses founders and visionaries about the importance of a clear, massive, objective vision, arguing that generic visions create generic businesses. Using NASA’s goal of putting humans on Mars, she explains that clarity rallies aligned people, filters out those who aren’t, and guides daily “yes/no” decisions, reducing exhaustion and preventing the founder from becoming the bottleneck. She contrasts true vision with vague statements like “serve women” or “provide excellent pelvic healthcare,” which she calls direction rather than vision. She shares Genesis’s vision to “kill the Kegels” and change pelvic health, describing what “done” looks like (e.g., no Kegel handouts, no Emsella chair, pelvic health integrated in PT/OT education) and the need to document 10-year, 3-year, 1-year, and quarterly goals. She encourages founders to refine their vision, share the episode, and invites applicants for a pelvic floor PT/OT role at Genesis’s Fort Worth clinic.

(00:00) - Introduction

(00:51) - Why Vision Matters

(05:36) - Vision Filters People

(08:50) - Generic Vision Trap

(10:41) - Costs of Vague Vision

(14:06) - Big Vision Requires a Team & Plan

(21:27) - Go For Mars

(23:51) - Share and Final Challenge

Join email list so you don't miss what I am building next! https://www.thepelvicpowerhouse.com/sign-me-up

Grab your free guides:

* From the Ground Up: The Foot + Pelvic Floor Connection: https://www.thepelvicpowerhouse.com/fromthegroundup

* From the Top Down: From the Ribcage to the Pelvic Floor: https://www.thepelvicpowerhouse.com/fromthetopdown

Clinicians, be sure to learn about Dr. Becky and Dr. Corrie’s Pelvic Powerhouse Clinical Mastermind: https://www.thepelvicpowerhouse.com/group-clinical-mastermind-2026-live

Follow Becky on Instagram: https://www.instagram.com/drbeckypelvicpt/

Follow Genesis PT and Wellness on Instagram: https://www.instagram.com/genesisptwellness

Subscribe to "From the Ground Up with Dr. Becky Allen”:

* Apple Podcasts: https://apple.co/47eQP84

* Spotify: https://open.spotify.com/show/4QMmH0LDL0CrCEvVpJaOzd

* YouTube: https://www.youtube.com/@FromTheGroundUp-u4n/

Pelvic health professionals, if you want to grow your practice, provide great patient care, and create the life and business you love, then visit The Pelvic Powerhouse: https://www.thepelvicpowerhouse.com/

"From the Ground Up with Dr. Becky Allen” is the podcast for pelvic health pros who are done playing small in the clinic or in business. Your host is Dr. Becky Allen, a physical therapist and the founder and visionary of Genesis PT & Wellness. As your coach, Becky will share with you what it really takes to lead a mission-driven, team-powered, game-changing pelvic health practice.

Dr. Becky Allen breaks down her biggest course launch to date for the “No Kegels” course, arguing most creators underestimate the time and content volume required to sell. She describes a three-month runway: months one and two focus entirely on waitlist promotion and nurturing, then a one-week waitlist launch; month three shifts to a two-week lead magnet (a live workshop teaching clinicians how to identify root causes of pelvic floor dysfunction) followed by a five-day discounted offer to attendees, then a final public promo week before doors close. From Jan–Mar 2026 she posted 2–3 times daily on Instagram, mentioned the course on every podcast episode, and sent 59 launch-related emails. Dr. Becky credits success to more content, better organization (80% pre-scheduled via ClickUp with her VA), and first-time Meta ads (ROAS ~12, over $1,000 spent), while noting ads should follow proven messaging. She says this was her last launch of the course because she’s building something new and urges listeners to join her email list for the announcement.

(00:00) - Welcome and Overview

(03:01) - No Kegels Launch

(06:49) - Launch Process Outline

(16:00) - What Made It Work

(21:37) - Big Takeaways and Burnout

Join email list so you don't miss what I am building next! https://www.thepelvicpowerhouse.com/sign-me-up

Grab your free guides:

* From the Ground Up: The Foot + Pelvic Floor Connection: https://www.thepelvicpowerhouse.com/fromthegroundup

* From the Top Down: From the Ribcage to the Pelvic Floor: https://www.thepelvicpowerhouse.com/fromthetopdown

Clinicians, be sure to learn about Dr. Becky and Dr. Corrie’s Pelvic Powerhouse Clinical Mastermind: https://www.thepelvicpowerhouse.com/group-clinical-mastermind-2026-live

Follow Becky on Instagram: https://www.instagram.com/drbeckypelvicpt/

Follow Genesis PT and Wellness on Instagram: https://www.instagram.com/genesisptwellness

Subscribe to "From the Ground Up with Dr. Becky Allen”:

* Apple Podcasts: https://apple.co/47eQP84

* Spotify: https://open.spotify.com/show/4QMmH0LDL0CrCEvVpJaOzd

* YouTube: https://www.youtube.com/@FromTheGroundUp-u4n/

Pelvic health professionals, if you want to grow your practice, provide great patient care, and create the life and business you love, then visit The Pelvic Powerhouse: https://www.thepelvicpowerhouse.com/

"From the Ground Up with Dr. Becky Allen” is the podcast for pelvic health pros who are done playing small in the clinic or in business. Your host is Dr. Becky Allen, a physical therapist and the founder and visionary of Genesis PT & Wellness. As your coach, Becky will share with you what it really takes to lead a mission-driven, team-powered, game-changing pelvic health practice.

Dr. Becky Allen argues that “belly breathing” is often mistakenly cued as diaphragmatic breathing and can reinforce pressure strategies that drive pelvic floor symptoms. While the diaphragm is used in all breathing, belly-dominant expansion directs pressure forward and down, reinforces external rotation and anterior orientation of the pelvis, compresses the posterior pelvis and rib cage, shortens the posterior pelvic floor, and over-lengthens the anterior pelvic floor and abdominals, contributing to leaking, prolapse, heaviness, persistent pain, and SI joint pain. Using a 30-week pregnant patient with severe SI pain as an example, Dr. Becky emphasizes restoring rib cage mobility and 360° expansion—especially posterior and lateral—to distribute pressure more evenly, improve diaphragm mechanics, and optimize pelvic floor length-tension. Clinically, she recommends tactile cueing with hands on the lateral rib cage and coaching patients to “allow” breath into that pressure without forcing or sucking in.

(00:00) - Belly Breathing Myth

(02:06) - Pregnancy SI Pain Case

(04:09) - Why Belly Breathing Hurts

(09:09) - Rib Cage 360 Breathing

(12:20) - Hands-On Cueing Tips

(16:18) - Key Takeaways

(17:50) - Wrap Up And Share

Clinicians, be sure to learn about Dr. Becky and Dr. Corrie’s Pelvic Powerhouse Clinical Mastermind: https://www.thepelvicpowerhouse.com/group-clinical-mastermind-2026-live

Grab your free guides:

* From the Ground Up: The Foot + Pelvic Floor Connection: https://www.thepelvicpowerhouse.com/fromthegroundup

* From the Top Down: From the Ribcage to the Pelvic Floor: https://www.thepelvicpowerhouse.com/fromthetopdown

Follow Becky on Instagram: https://www.instagram.com/drbeckypelvicpt/

Follow Genesis PT and Wellness on Instagram: https://www.instagram.com/genesisptwellness

Subscribe to "From the Ground Up with Dr. Becky Allen”:

* Apple Podcasts: https://apple.co/47eQP84

* Spotify: https://open.spotify.com/show/4QMmH0LDL0CrCEvVpJaOzd

* YouTube: https://www.youtube.com/@FromTheGroundUp-u4n/

Pelvic health professionals, if you want to grow your practice, provide great patient care, and create the life and business you love, then visit The Pelvic Powerhouse: https://www.thepelvicpowerhouse.com/

"From the Ground Up with Dr. Becky Allen” is the podcast for pelvic health pros who are done playing small in the clinic or in business. Your host is Dr. Becky Allen, a physical therapist and the founder and visionary of Genesis PT & Wellness. As your coach, Becky will share with you what it really takes to lead a mission-driven, team-powered, game-changing pelvic health practice.