From Tech to Cheese: How to Engineer a Plant-Based Business That Disrupts a Legacy Industry with Kirsten Maitland

Kirsten Maitland is the founder of Rebel Cheese, pioneering artisan plant-based cheeses and scaling a national brand by turning viral moments into lasting growth through bold innovation and relentless customer focus.

Top 3 Value Bombs

1. You don't need to be an expert to disrupt an industry. Beginner's eyes create fresh opportunities.

2. Never compromise on quality, even when faced with explosive demand. You only get one chance to win skeptics.

3. Owning your vertical, obsessing over R&D, and listening relentlessly to customers fuels long-term innovation.

Check out Kirsten's website. First-time customers get two free wheels with their order - Rebel Cheese

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