
From Swim Coach to 8-Figure Mentor — Building Leaders Without Regret | Alex Kuhn | Ep 072
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Welcome to The Infinite Income Podcast with Tanner Chidester — founder, CEO, investor, and online coaching expert.
In this episode, I sit down with Alex Kuhn — former Division I swim coach turned 8-figure leadership mentor — to break down what it really takes to become the kind of person people want to follow.
We cover how Alex built Born to Lead into a multi-million dollar coaching company, why most people misunderstand leadership, and how to overcome fear, failure, and identity crises to build a business you're proud of — all while staying true to your values and never lowering your standards.
Timestamps:
00:00 Intro — How fear of regret shaped Alex’s life
02:30 From coaching college swimmers to coaching 7-figure founders
05:00 Why most people aren’t meant to be leaders
08:00 Leadership is talent, not just training — and how to spot it
10:30 Why behavior change beats mindset hacks every time
13:00 The morning routine he’s followed for 20+ years
16:00 Building an 8-figure business with a lean team
19:00 Why intensity is better than feelings when it comes to growth
21:30 Selling without sales tactics — just truth and conviction
24:00 What real authority looks like (and how to earn it)
27:00 What to do if you’re starting from scratch with no audience
30:00 The affiliate model that drives 50% of his revenue
33:00 The painful business failure that changed everything
36:00 Building culture like a sports team — even with your clients
39:00 Masculinity, identity, and leading with conviction
42:00 Why consistency is the most underrated leadership trait
45:00 The one thing he wants his kids to learn from watching him
48:00 What separates real leaders from content creators
50:00 What legacy Born to Lead will leave behind
If you're serious about building a business and becoming someone worth following — this episode will give you the clarity, structure, and conviction to lead with purpose.
Wanna scale your business?
https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep072