From Steel City to Gridiron Glory - Pueblo Punishers Are Here

In this episode of Elevate Each Other, Freddie Martinez sits down with Lisa Rorich, the powerhouse owner and CEO of the Pueblo Punishers, Pueblo’s new pro arena football team joining the National Arena League.

Lisa shares the full journey—from starting as a fan in Wyoming to building a championship-caliber team from the ground up. She breaks down the decision to choose Pueblo as the team’s home, the story behind the gritty logo, and how the community’s excitement has already turned into sold-out predictions.

You’ll hear about:

• How a tape measure moment changed everything

• The vision for player-community engagement

• Upcoming tailgates, watch parties, and kids’ camps

• Her goal to put Pueblo on the national sports map

• Why this isn’t “just another team”—this is Pueblo’s team

Whether you’re a football fan, a business owner, or proud Pueblo local, this episode will leave you fired up and ready to rep the silver, black, and purple.

Follow the Pueblo Punishers:

Website | Facebook | Instagram

Season tickets available now through the team