From Startup Strategy to Kettle Chips: Building Teton Valley Brands the Hard Way

In this episode of Tater Talk, Mike “The Fry Guy” DeLong sits down with Matt Price, President & CEO of Teton Valley Brands, to talk about what it really takes to build and scale a food manufacturing business.

They dig into Matt’s journey from venture-backed startups to potato chips, why strategy and resilience have to be baked into a company’s DNA, and how Teton Valley is pairing Idaho potatoes, smart partnerships, and differentiated products to grow profitably.

From manufacturing realities to tallow-fried innovation, this conversation is a real-world look at building a brand the hard way — and doing it right.