From Small Town to Big Impact: Ironwood’s Vision for Housing

On this week's Insights podcast, Don and David speak with Mark Gaddas, owner and President of Woodstock, New Brunswick-based Ironwood Manufactured Homes Inc. The company recently announced a large-scale expansion to help it meet the demand for housing in New Brunswick, Maine and beyond. Mark tells us his new facility will be the largest manufacturing plant in Woodstock. We discuss the role of manufactured housing in addressing housing demand, the challenges of recruiting staff in small towns, and the regulatory barriers impacting the sector. As a share of GDP, New Brunswick has the largest manufactured housing sector among the 10 provinces in Canada. The Ironwood expansion and other developments point to this being a potential growth sector for the province in the years ahead.