From Sierra Leone to AI: Modern Crisis Communication Tactics

In this episode of Digital Coffee Marketing Brew, host Brett Deister interviews Angela Bettencourt, a global communication professional with over 20 years of experience. Angela shares her insights on how businesses should prepare for and handle PR crises, the importance of adapting messaging for diverse markets, and the role of storytelling in rebuilding public trust. She recounts her experiences, including organizing Sierra Leone's first-ever renewable energy conference, and discusses the impact of AI on global communications and crisis management. Tune in to learn practical tips on leveraging technology, embracing strategic communication, and maintaining organizational values during challenging times.

3 Fun Facts:

1. Angela Betancourt is a scuba diving enthusiast—her LinkedIn banner is a scuba diving photo!
2. During a major conference in Sierra Leone, Angela and her team had to invite 149 Paramount Chiefs by texting each one individually on a flip phone because most didn’t have internet access.
3. Angela brews very strong coffee at home with a percolator and prefers trying unique, local coffee shops when traveling.

Key Themes:

1. Crisis communication planning and response
2. Adapting messaging for diverse global audiences
3. Leveraging technology and AI for research
4. Challenges of international campaigns and logistics
5. Storytelling to rebuild and maintain trust
6. Navigating tariffs and international market entry
7. Importance of organizational values during crises