From Shy to Unapologetically Herself: Meryl Schroyen on Leadership, Money, and the Realities of Entrepreneurship

In this episode of Good in Motion, Juliette sits down with Meryl Schroyen, co-founder of The Sound of C, to talk about her journey from hiding behind shyness to embracing authenticity as an entrepreneur.

Meryl shares candidly about leadership, the taboo of money, building a business abroad, and the boundaries she’s learned to set to avoid burnout.

This honest conversation is packed with lessons for women entrepreneurs craving balance, confidence, and growth.

“I think when you pass a certain stage and you go through all this shit that you can see as an entrepreneur, you're humble.” — Meryl Schroyen
Takeaways:

• Leadership is rooted in authenticity and human connection, even at the highest levels.
• Money is often a taboo subject, but the reality of reinvesting, not paying yourself, and finding creative support through partnerships and collaboration is part of entrepreneurship.
• Boundaries — like not working weekends — are crucial to protecting mental health and avoiding burnout.
• Building a business abroad comes with language barriers, cultural differences, and resilience-testing challenges.
• Shifting from shyness to showing up authentically opens doors to opportunities and stronger relationships.

Meet Meryl Schroyen

Meryl Schroyen, is a creative strategist and entrepreneur originally from Belgium.

At just 20, she founded a non-profit leading international humanitarian projects, and her path since has been all about growth — from managing large-scale events in Europe to helping Canadian businesses expand their reach.

Most recently, Meryl co-founded The Sound of C — a company that helps leaders and organizations grow through strategy, community, and genuine connection.

As an entrepreneur, she’s known for her authenticity, humility, and resilience. Meryl’s journey reflects the realities of entrepreneurship — from tackling money struggles to prioritizing mental health and setting boundaries.

Resources Mentioned

Meryl’s Business

Learn more about The Sound of C (website)

Follow The Sound of C on LinkedIn (They write cool posts)

Hotels & Venues

Hotel Victoria (Toronto) — Hosts