From Say to Do: Real Voice of Customer for Medtech | Ep 102

The team unpacks a practical playbook for voice of customer in medtech. Learn how to recruit across the real buying committee, ask intent questions that forecast adoption, and focus on operational ease so your product clears the bandwidth barrier inside hospitals. Walk away with first steps to build buyer personas, create an internal champion, and keep a non-sales conversation running in the market.

Key takeaways:

• Do not generalize one cohort’s feedback across the committee
• Test intent with do oriented questions instead of nice to hear statements
• Operational simplicity is a decision driver when staffing is thin
• Build a champion and arm them to speak for finance and operations
• Keep VOC continuous to prevent point in time blind spots
• Use associations and local chapters to reach hard to access roles