From Rock Band to Rescue Gear Founder | The Story Behind Uncharted Supply Co.

In this episode of the Conquer Cast, Trevor Farnes sits down with Christian Schauf, founder and CEO of Uncharted Supply Co., to talk about the journey from growing up on a Wisconsin dairy farm to building one of the leading preparedness brands in the country.

Christian shares how touring overseas and playing for U.S. troops in Iraq shaped his mindset around responsibility, leadership, and preparedness. What started as a simple 72-hour survival kit has grown into a nationally recognized brand now carried in major retailers like Costco and Bass Pro.

They dive into the realities of entrepreneurship, overcoming apathy in the marketplace, scaling a product-based business, and building gear that gives families real confidence in uncertain moments. The conversation also explores hunting adventures in South Africa and New Zealand, the power of deep friendships, the loss of a beloved dog, and how faith has quietly guided Christian’s life and business decisions.

This episode is about building something that lasts, showing up for the people around you, and choosing to be the kind of person others can count on when it matters most.