From Parliament to Pedals: Transforming the E-Bike Experience with Daniel Godfrey of Cykel Technologies

In this Business Edition of Marketing Corner Talks, Dave connects with Daniel Goffrey, ex-UK government advisor turned founder & CEO of Cykel Technologies. Daniel shares how he's reshaping e-mobility with smarter, safer, and more connected e-bike solutions—without making new bikes.

As Canada’s e-bike growth cools from its pandemic peak, Daniel’s startup is finding new ways to energize the market—focusing on better integration, stronger marketing, and clearer customer needs. From hardware hurdles to leadership lessons, this episode is packed with insights for builders and marketers alike.

🎯 Highlights: – How Cykel is fixing the fragmented e-bike experience – Why focused product scope beats feature overload – Marketing smart: validation without overwhelming demand – Leadership + transparency in scaling a hardware startup

📌 “We want to make the e-bikes better—not build new ones.” ⚡ Perfect for: Startup founders, marketers in tech, e-mobility pros, and students with a big vision.

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