From Novelist to Course Creator: Stephanie O’Brien’s Guide to Transformative Coaching Programs

Welcome to MOJO: The Meaning of Life and Business! In this episode, Jennifer Glass welcomes Stephanie O'Brien, a dynamic coach, novelist, and editor renowned for her skill in helping coaches and business owners turn their expertise into impactful, market-ready coaching programs.You’ll hear Stephanie O'Brien recount her personal journey—from penning her very first full-length novel at age 12 to later joining her mother in the coaching industry. As she followed her mother into the world of coaching, Stephanie O'Brien quickly discovered a vital gap: many coaches were so immersed in their own expertise that they struggled to communicate it in ways new clients could actually understand and use. Inspired to bridge this gap, she became a kind of “universal translator,” helping coaches break down complex concepts, clarify their teaching points, and create training programs that truly change lives.Together, Jennifer Glass and Stephanie O'Brien dive into the nuts and bolts of course creation—addressing how to determine exactly what your audience needs, avoid information overload, choose the ideal format (live, on-demand, or hybrid), and set realistic pricing strategies for your programs. You’ll also hear real-world lessons about polling your audience and building your course around their feedback instead of just guessing what people want. Plus, Stephanie O'Brien shares a peek into her efficient process for helping clients structure and launch a course—sometimes in as little as 90 minutes!If you’ve been wondering how to harness your expertise, make it accessible to others, and build a coaching program that not only sells but gets strong results, tune in for actionable insights, practical strategies, and inspiration to help you get your next course off the ground. Get ready to learn how to turn the knowledge in your head into offerings your clients will love—and that you’ll be proud to deliver.About my guest: Stephanie O'Brien is a coach, novelist, and editor who specializes in helping coaches to quickly and easily create life-changing coaching programs that sell.Connect with Stephanie on Facebook, LinkedIn, Instagram, and on the web at https://www.coachclientconnection.com/Stephanie is also offering a free PDF gift: https://coachclientconnection.com/How-to-Pick-a-Coaching-Topic-that-SELLS/And an exercise you can do right now:1. Choose an area in which you can help people. E.g. you know how to help lonely singles to meet and marry the partner of their dreams.2. Write a list of all the steps you'd help your clients take in order to reach their goal.For example, your steps might include:- How to find potential partners- How to approach them and start a conversation- How to have a great first date3. Break each of those steps down into actionable instructions.Under the topic of how to approach potential partners and have that first conversation, you could list things like:A. Mindset tips for feeling confident and at ease while starting the conversationB. How to approach in a way that doesn’t make people (especially women) feel threatenedC. Good conversation startersD. What to do if you sense that it isn’t a good matchE. Confidently being yourself, while also using good social skills4. If any of those steps aren't so clear, actionable, and self-explanatory that a 5-year-old could follow your instructions, break them down further. When this process is complete, not only will you have a ton of content for your coaching program and educational marketing, but you'll probably also gain a whole new appreciation for how many steps you can help people with, and how many details you know about how to do them effectively!(End exercise)Keywords: coaching programs, course creation, information bundling, business coaching, online courses, course structure, content organization, audience targeting, pricing strategy, group coaching, one-on-one coaching, beta course, course delivery, live courses, on-demand courses