In this second episode of My Kind of Business, Alex McCarthy chats with Jo Bolton — co-founder of Flourish Socials — about her unexpected path from aspiring childcare worker to creative entrepreneur.

Jo shares how she entered the world of business through network marketing, eventually transitioning into social media management and founding Flourish with her best friend and business partner, Becki. The pair now support women-led businesses to grow online with confidence and authenticity.

Jo opens up about navigating imposter syndrome, losing clients, the joy of community and finding balance between nannying and running a business. It’s a warm, honest, and down-to-earth conversation filled with real insights, encouragement, and reminders that you don’t have to do this alone.

What we cover 00:00 Introduction and Jo’s early dreams 02:28 Getting started with network marketing 05:35 Transitioning into social media and that first client 10:28 Starting Flourish with her best friend 14:05 Balancing two careers with intention 17:29 Celebrating milestones and feedback 19:33 Learning from the highs 20:27 Facing challenges and building resilience 24:27 Protecting your time and energy 35:06 Advice for those just starting out

Sound Bites "I was winging it all the time." "Why did we ever do this alone?" "You can't pour from an empty cup." "Just go for it." "We did it — and we’re going to do more."

More about Jo & Flourish Socials

Hi, I’m Jo — one-half of Flourish Socials. I help women-owned businesses grow and thrive online by taking the stress out of social media. With a mix of creativity, strategy, and a deep love for content creation, I help my clients show up in a way that feels authentic and impactful.

My journey into social media started over four years ago when I built my own business online. I quickly saw how many business owners struggled with content, consistency, and confidence. When my best friend Becki shared the same passion, we teamed up — and Flourish was born.

At Flourish, we offer flexible, personalised support through content creation, platform management, and strategy sessions. We love working with different industries — from fashion boutiques to fitness studios — helping every brand tell its story and connect with its audience.

We believe social media can feel easier, more effective… and even a little bit fun.

Website: www.flourishsocialhub.co.uk Instagram: @the.flourish.social.hub Email: https://alexmccarthycoaching.as.me/businessconnectionsession

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