From NHS to Luxury Dentistry: How Dr. Rhona Eskander Built a High-Value Brand

Key Topics Covered:

• Why most healthcare professionals struggle with the idea of “luxury”

• The difference between treating disease vs creating value

• How NHS-style dentistry limits patient experience and growth

• “People buy emotionally and justify financially” — why this matters

• The psychology behind smiles and perceived success

• How branding turns a regular clinic into a high-end experience

• The role of environment, storytelling, and trust in premium services

• Why investing in your brand is not greed — it’s clarity

• Social media’s influence on confidence, perception, and self-worth

• What healthcare professionals get wrong about money and image

Who This Episode Is For:

• Healthcare professionals

• Entrepreneurs building personal brands

• Anyone transitioning from service-based work to premium positioning

• People stuck in underpaid systems who want more control

• Listeners interested in psychology, branding, and value creation

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