From Micro-Stories to Meta-Narratives: How to Influence Perception and Drive Change (Narrative Strategy with Josh Gryniewicz)

The goal of narrative strategy is to influence a community's perception of an issue to enroll support and inspire real change. To do so, your nonprofit must first understand what makes up the "narrative ecosystem" in which all of your messaging lives. In today's episode, Josh Gryniewicz returns to explain the six "units of narrativity." Learn how to shape storytelling at every level so your nonprofit’s communications and fundraising efforts connect more deeply and deliver greater impact. Free 30-minute fundraising consultation for NPFX listeners: http://www.ipmadvancement.com/free Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to [e-mail]. Additional Resources IPM's free Nonprofit Resource Library: https://www.ipmadvancement.com/resources Units of Narrativity graphic (from Odd Duck) https://s3.amazonaws.com/kajabi-storefronts-production/file-uploads/sites/167757/themes/3609847/downloads/678cec-28-10bf-501-eaf3d517b766_Odd_Duck_Narrative_Ecosystem.pdf "Narrative Framing as Advocacy" Resource Center [Alliance for Early Success] https://earlysuccess.org/resource-centers/narrative-framing-as-advocacy/ [NPFX] Authentic, Ethical, and Effective Messaging — From Theory to Practice https://www.ipmadvancement.com/blog/authentic-ethical-and-effective-messaging-from-theory-to-practice [NPFX] Flipping the Script: Using Narrative Strategy to Improve Messaging and Prevent Donor Attrition https://www.ipmadvancement.com/blog/flipping-the-script-using-narrative-strategy-to-improve-messaging-and-prevent-donor-attrition [NPFX] When Your Nonprofit's Case for Support Just Isn't Working https://www.ipmadvancement.com/blog/when-your-nonprofit-s-case-for-support-just-isn-t-working [NPFX] How to Find Authentic Voices That Inspire Action https://www.ipmadvancement.com/blog/narrative-strategy-how-to-find-authentic-voices-that-inspire-action Josh Gryniewicz is the founder and Chief Narrative Strategist at Odd Duck, a storytelling-for-social-change creative consultancy focused on impact-driven organizations. Josh is the co-author of the award-winning national bestseller, Interrupting Violence. For over a decade, he has worked in nonprofit communication. In 2018, he founded Odd Duck to combine his passions for storytelling and social change. The agency’s Navigating Misinformation for Community Health framework has been shared with over a thousand community health organizations. Odd Duck has worked with nearly a hundred change-making organizations and advised hundreds more, including the Centers for Disease Control & Prevention, the Harvard School of Public Health, and the White House. https://www.linkedin.com/in/jgryniewicz/ https://oddduck.io/ https://www.interruptingviolence.com/ Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics. https://www.linkedin.com/in/russphaneuf/ Rich Frazier has worked in the nonprofit sector for over 35 years. In his roles as senior consultant with IPM Advancement and founder of VisionConnect LLC, Rich offers extensive understanding and knowledge in capital campaigns, fund development, strategic planning, and board of directors development. https://www.linkedin.com/in/richfrazier/ https://www.visionconnectllc.com/