From Lazy Marketing to Smart Strategy: AI’s True Potential

In this episode of Get Real, Cari and Dana sit down with AI expert, trainer and advisor Nicole Leffer for a candid conversation on how to actually get value from tools like ChatGPT and Gemini.

Nicole’s path has been anything but linear, going from national magazine editor to chocolate startup founder turned SaaS marketer. Now she’s now helping marketing teams get smart about how they prompt, plan and execute with AI, allowing them to get the most from their tools, time and talent.

In this episode we explore:

• The difference between using AI for speed vs. strategy
• Why foundational marketing knowledge is more important than ever
• How “zennials” may have the edge when it comes to AI adoption
• What not to let AI agents do (like mess with your Instacart account)

Plus, Nicole shares her favorite personal use cases (travel recs and house hunting tips included), and what she’s keeping an eye on as AI capabilities evolve.

Fun, fast and full of real talk—just how we like it.