From Johnnie Walker to Stauning & Starting Fresh – Ali Reynolds on Whisky, Branding & Bartending

This week on the pod, we were back in the Diggers Vaults and joined by the brilliant Ali Reynolds—a man with a seriously impressive whisky journey. From award-winning bartender to global brand ambassador, and now running his own creative spirits marketing business, Ali’s got stories for days.

After winning World Class Bartender of the Year in 2015, Ali landed a dream role as Brand Ambassador for Johnnie Walker—the world’s biggest Scotch whisky brand. From delivering masterclasses and global training sessions, to helping shape how people engage with whisky, his impact has been huge.

In this episode, we talk about:

🥃 The role Johnnie Walker has played in shaping the Scotch whisky industry

🥃 How Ali made his training sessions stand out from the rest

🥃 His move to Denmark to work with the innovative Stauning Distillery

🥃 Launching his new creative agency, Yellow Hammer, which blends his experience in bartending, brand work, and spirits marketing with his passion for photography and storytelling

Ali also shared some great drams, cracking stories, and had us in stitches more than once. This one was packed with insights, laughs, and a fresh perspective on the whisky industry from the inside out.

Enjoy!

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