From Idea to Facility: The Real Work Behind a New Product with Sonia Gonzales

I talk with Sonia Gonzales about her product AlxRX, a dual-chamber drink pouch built for pre-workout on the go. The pouch keeps powder and water separate with a vegetable seal, then you press it to mix and drink through a one-way valve that helps prevent spills. She explains how a pivot into the fitness version around September or October makes the launch feel close, with production expected in the next 6 to 8 weeks. We get into the real cost of learning fast when she shares a $40,000 mistake on the film material that could handle heat but would not take the fragile seal the manufacturer needed to apply. Her biggest challenge now is that she can’t find anyone who can fill both powder and water in a dual pouch, so she is building her own manufacturing setup and racing to find a facility with high ceilings for tall equipment.