From Idea to Empire: Brianna Keefe's Journey Building the Toastique Franchise

Join Kris Simonich on The Perfect Franchise Podcast as he speaks with Brianna Keefe, Founder and CEO of Toastique. Hear the inspiring origin story of this gourmet toast and juice bar, born from Brianna's passion for healthy living and hospitality. She shares how a simple idea blossomed into a national franchise, emphasizing Toastique's unique focus on fresh, in-house made ingredients, a simple operational model with no cooking equipment, and a diverse menu that appeals to everyone. Learn why Toastique seeks owner-operators with a passion for people and community, and get an inside look at the extensive support system from signing to grand opening and beyond. Brianna also offers invaluable advice for aspiring and new franchisees navigating their entrepreneurial journey.

Highlights:

• The Toastique Concept: Discover what makes Toastique unique, from gourmet open-face toasts and cold-pressed juices to smoothies and a full espresso menu.
• Founder's Journey: Brianna shares her personal story of turning a passion for healthy food into a thriving restaurant and national franchise.
• Growth & Expansion: Learn about Toastique's rapid growth, with 43 locations currently open and 20 more planned for the year.
• Operational Advantage: Understand why Toastique's "no cooking equipment" model simplifies operations, reduces build-out costs, and ensures fresh, clean food preparation.
• Broad Appeal: Hear how Toastique caters to diverse palates, offering options for health-conscious individuals and traditional eaters alike.
• Ideal Franchisee: Brianna emphasizes the importance of leadership, people skills, and genuine passion for the brand over prior restaurant experience.
• Comprehensive Support: Get an overview of Toastique's hands-on support system, from real estate and project management to detailed training and post-opening guidance.
• Marketing Strategy: Learn about Toastique's focus on grassroots marketing and community partnerships, complemented by strong digital advertising.
• Staffing & Retention: Brianna discusses strategies for hiring and retaining quality employees in the hospitality industry, emphasizing leadership by example.
• Advice for Aspiring Franchisees: Brianna shares key insights on the importance of being passionate about your chosen brand.
• Navigating the First Year: Gain wisdom on staying present and fully invested in the business during the foundational first year.

Is a passion for healthy living and community calling you to entrepreneurship? Toastique offers a unique and growing franchise opportunity in the vibrant healthy food sector. If you're looking for a hands-on business where your passion for people can shine, connect with The Perfect Franchise to learn more about Toastique!

📌 Stay Connected:

Visit our website: www.theperfectfranchise.com

Kris Simonich: LinkedIn | Email: [e-mail]

Andrea Floyd: LinkedIn | Email: [e-mail]

Brianna Keefe: https://www.linkedin.com/in/brianna-keefe-4a735087/

Toastique: https://toastique.com/

Produced by The Perfect Franchise

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