From Hope to Strategy - Making Marketing Work for Professional Services

In this episode of Muhami Matters, Chris Adams speaks with Cat Woolrich, Founder of Nine Yard Marketing, about why “hope” is not a marketing strategy and how professional services firms can move from wishful thinking to measurable, strategic marketing that drives results.

They explore:

✅ Why many professionals still rely on “hope” in their marketing

✅ How to align marketing with business goals

✅ The importance of clear messaging and knowing your audience

✅ How to measure success and know when to pivot

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