From Hollywood Movies to Storytelling for the Planet

How can creative storytelling become a powerful force for climate action and sustainability? Birgitte Rasine is a writer, documentary filmmaker, and founder of LUCITÀ, a marketing and communications agency focused on sustainability. Having escaped Communist Czechoslovakia with her parents at age 10, Birgitte's journey has been one of constant reinvention—from Hollywood filmmaker holding sticks for Dennis Quaid to journalist to sustainability communicator. Her unique perspective on how stories can drive behavior change offers a refreshing alternative to doom-and-gloom climate messaging. Drawing on her experience with clients ranging from electric vehicle companies to nonprofits focused on sustainable forestry, Birgitte makes a compelling case for why effective climate communication requires understanding human psychology and embracing authenticity.

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