From Hobby to Brand: Treating YouTube Like a Business Asset

You are a brand with a camera—not just a content creator. 🎯 Learn how to turn YouTube into your digital storefront. Subscribe now!

What You’ll Learn:

• The first mindset shift in The Creator’s Mindset mini-series
• Why YouTube should be treated like a business, not a hobby
• How to go from “just posting” to building long-term brand authority
• Tips for entrepreneurs to grow on YouTube step by step

In this opening episode of The Creator’s Mindset—a special mini-series within the Built to Tell podcast—Mike Liguori delivers a crucial wake-up call to creators and solopreneurs: if you're just uploading content without intention, you're treating YouTube like a hobby—and that needs to change.

Mike dives deep into why YouTube is far more than just a video platform. It’s a search engine, a trust-builder, and most importantly—a digital storefront for your business. Whether you're an entrepreneur, podcaster, or personal brand, treating YouTube like a business asset can open the door to real growth, meaningful relationships, and monetization.

This episode is all about helping you make that leap—from creator to brand. You'll learn how to position yourself with purpose, create high-impact content, and set up your channel to reflect your authority. Stop throwing up random videos and start thinking like a business owner with a powerful tool at your fingertips.

🎯 Subscribe now for more Creator to Brand YouTube transformations!

💬 Leave a comment: What's the biggest mindset shift you're making?

Links & Resources:

Work with Me: https://liveyourtruth.media/

Follow me on Instagram: https://www.instagram.com/mike.liguori/