From Happy Mistake to Iconic Brand with Max Siegelman

On this episode of the Strong New York Podcast, Kenny Santucci sits down with Max Siegelman, the founder of Siegelman Stable, to unpack the brand’s unexpected rise from a pandemic passion project to a viral sensation. Recorded in East Hampton, the conversation traces Max’s journey from creative consulting for athletes and musicians to building a globally recognized apparel brand rooted in authenticity, storytelling, and quality. Max shares lessons from navigating the fashion industry, collaborating with major sports teams, and leaning on the fitness community for support. If you're interested in the intersection of sports, fashion, and entrepreneurship, this one’s for you.

00:00 Introduction and Sponsor Message

00:15 Strong New York Event Announcement

00:38 Interview with Max Siegelman Begins

01:17 The Origin of Siegelman Stable

03:23 Challenges and Growth in Business

05:04 Collaborations and Brand Recognition

10:26 Fashion and Cultural Influence

12:17 East Hampton Pop-Up Experience

14:01 Future Plans and Reflections

20:07 The Illusion of Knowing What You're Doing

20:41 The Importance of Good Energy and Humility

21:30 Facing Setbacks and Challenges

24:27 Drawing Inspiration and Building a Brand

30:51 Fitness and Personal Stories

38:15 Concluding Thoughts and Future Plans