From Google Ranks to AI Answers: Dominating the New Era of Online Visibility with The SPARK Framework™

Search is changing faster than ever. In this episode, Lane Houk dives deep into the seismic shift from traditional Google rankings to AI-driven answers — and how this transformation is rewriting the rules of online visibility. You’ll discover why most businesses are already invisible in AI-powered search results, what’s driving this change, and how The SPARK Framework™ provides the first unified roadmap to dominate across all major AI and answer engines. Packed with real-world examples, expert insights, and actionable strategies, this episode is your playbook for thriving in the new age of AI search.

Listen now to learn:

• The truth about the decline of “10 blue links” and what’s replacing them
• How AI platforms like ChatGPT, Claude, and Perplexity are influencing buying decisions
• The five pillars of The SPARK Framework™ and how they work together to create AI search dominance
• Practical steps to prepare your brand for the future of online discovery