From Flatlining to £25M: Layoffs, Marketing Genius & Product Messaging

When Heights hit a wall after rapid early growth, founder Dan Murray faced a brutal truth: the product wasn’t the problem, the story was.

In this episode, Dan takes us inside the moment everything changed, explaining how a simple rebrand unlocked a new phase of growth, and why founders often look for answers in the wrong places when momentum stalls.

Dan is candid about the decisions that nearly broke him, including letting go of over half the team in a single day to keep the company alive, and walking away from high-profile influencer partnerships just before controversy hit. He opens up about the tension between ego and data, how his own love of science blinded him to what customers actually wanted, and why every brand needs an “edit button” when growth tactics start to carry reputational risk.

This is a clear-eyed look at the real cost of entrepreneurship: years of low pay, emotional strain, and hard calls made without certainty.

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