From Federal HR to Heart‑Led CEO: Cindy Waddle’s Entrepreneurial Journey
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From Federal HR to Heart‑Led CEO: Cindy Waddle’s Entrepreneurial Journey
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Ready to see how one handwritten stack of index cards became a purpose‑driven company changing lives around the globe? In this episode of The Real Female Entrepreneurs Podcast, host Angel France sits down with Cindy Waddle, former federal HR director turned founder of Dezire to Inspire.
Discover how Cindy transformed a hospice encounter into a thriving woman‑owned small business that delivers comfort, encouragement, and mental‑health support through beautifully crafted card decks for grief, PTSD, depression, pet loss, and corporate morale.
We unpack:
The 38‑year career pivot from government HR to heart‑centered entrepreneurship
Crafting intentional products that serve veterans, caregivers, grieving families, and many more.
Scaling a mission‑driven brand into the B2B corporate wellness space with “Inspiration Stations”, a forthcoming and very exciting initiative
Cindy’s timeless advice on mindset, legacy building, faith, and female empowerment
If you’re a female entrepreneur, side‑hustler, or purpose seeker looking to monetize your why while making measurable impact, hit play and get ready to roar.