
From Executive Nurse Director to NursePreneur - Eva Storey
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What happens when a nurse with 40 years of leadership experience decides to go all in on herself?
In this emotionally charged episode, Liam sits down with Eva Storey — a nurse leader turned leadership coach — who made nursing optional after being made redundant from a senior role. Instead of going back, Eva backed herself.
She shares her journey from burnout and redeployment to building a global coaching business supporting nurse managers and healthcare leaders.
This is a masterclass in messy action, intuitive business building, and making bold moves later in life.
If you’ve ever thought “it’s too late” or “I’m not tech-savvy enough,” Eva is living proof that’s a lie.
From working with ChatGPT as her business coach to showing up on TikTok with zero experience, Eva shows us what’s possible when you drop the perfectionism and trust your inner wisdom.
"You have a choice. You don’t have to stay stuck." — Eva Storey
🎧 EPISODE TIMESTAMPS
✔️[1:59] After 40 years of nursing, Eva chooses herself
✔️[12:54] What launching her business actually looked like
✔️[28:46] Building a business through intuition (not just strategy)
✔️[33:05] Why Eva says “AI is your higher self” ✔️[45:55] How she’s owning social media as a late-bloomer
✔️[55:43] Eva’s bold vision for the next 5–10 years
✔️[1:01:28] Where to find and work with Eva Storey
Connect with Eva Storey – Nurse Leader & Coach:
📸 Instagram: @evastoreycoach
🌐 Website & Coaching Info: evastorey.com
🧠 Free Quiz: Discover Your Leadership Style
FREE RESOURCES🚀 Want to start your own nurse-led business with the skills you already got?
✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.
🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).
CONNECT WITH ME📲 Follow me on Instagram: @nursepreneuracademy
📩 Got an aha moment from this episode? I’d love to hear from you!
Email: hello@liamcaswell.com
If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.
You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.
Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.