From Encounters to Journeys: Rajan Mohan on Digital Healthcare Transformation
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From Encounters to Journeys: Rajan Mohan on Digital Healthcare Transformation
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Healthcare systems have traditionally been designed around individual encounters, not the patient journey.
In this episode of Technovation, Peter High speaks with Rajan Mohan, Chief Marketing and Digital Experience Officer at Ascension Health, about how digital platforms, marketing strategy, and AI are reshaping how healthcare organizations engage patients.
Drawing from leadership roles at Marriott International and Qatar Airways, Rajan explains how consumer-grade experience design can transform healthcare delivery.
Key highlights include:
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Why healthcare must shift from encounters to coordinated patient journeys
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How marketing and digital teams can align around shared growth outcomes
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The role of AI in expanding healthcare capacity
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How personalization removes barriers to accessing care
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Why pricing transparency matters more than faster appointments