From Day Job to Dream Business: Jessika's Smart Strategy

What if the best thing you can do for your business is NOT quit your day job?

In this episode, I sit down with Jessika to talk about the realities of entrepreneurship that don't always make it to the highlight reel. From building her audience before she had a product to sell, to navigating a relationship where both partners are entrepreneurs, Jessika shares the strategic decisions that set her up for success—not burnout.

We dive into: ✓ Why she built her audience BEFORE launching her business ✓ The power of keeping your day job while building your dream ✓ How to set boundaries when you're both entrepreneurs in a relationship ✓ Her unexpected career pivot from sports science to marketing ✓ When to outsource vs. when to DIY ✓ Klaviyo vs. Mailchimp for e-commerce brands

This conversation is packed with practical wisdom for anyone building something meaningful without sacrificing their sanity (or their relationship).

If you're tired of the "quit everything and hustle" narrative, this episode is for you.

🎧 Listen now and let me know what resonates most with you!