• From Data to AI How Martech is Evolving

  • Mar 11 2025
  • Duración: 45 m
  • Podcast

From Data to AI How Martech is Evolving

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  • Resumen

  • This week, I had a fascinating conversation with @Rajeev Nandan, founder and CEO of @Pierian, about the evolution of Marketing technology and the impact of AI on digital marketing strategies.

    We covered:

    ✅ The move from traditional marketing to AI-driven, data-led strategies.
    ✅ The transition from a consulting business model to a scalable SaaS offering.
    ✅ The financial metrics that drive e-commerce success and sustainable growth.
    ✅ How businesses, big and small, can use AI to improve customer acquisition and retention.
    ✅ The importance of balancing creativity and data in a world increasingly shaped by automation.
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