From Convincing to Illuminating: Making Friends with Your Money Monster! with Casey Brown

In this episode of The Coaching Magic Podcast, J!ll Young and Casey Brown dive straight into the heart of a topic that makes so many of us squirm: money.

Every single one of us has a money story. Some of those stories empower us. Some quietly limit us. And most of the time, we don’t even realize they’re running the show.

J!ll and Casey unpack how those hidden beliefs shape our pricing, our confidence, and the energy we bring into sales conversations. Casey brings her signature blend of expertise and straight-talk magic, offering practical tools for standing in your value, regulating your emotions, and approaching pricing conversations with curiosity instead of pressure.

This episode is an invitation to shift from “selling” to serving—from gripping the steering wheel to actually guiding your clients toward what they want most. If you’ve ever hesitated before saying your price out loud, over-explained your value, or felt your energy shrink when someone raised an objection, don't sit this one out.

Meet Casey!

Casey helps leaders, entrepreneurs, and sellers discover their true pricing power—and watch their profits rise as a result. Casey’s expertise has helped thousands of companies generate over $1 billion in incremental profits by demystifying customer tactics and arming sellers with practical, ready-to-implement steps to negotiate with courage, price with confidence, and make more money. Her TED talk has been viewed nearly 4 million times.

Show Links!

1. Follow Casey Brown on Linkedin: https://www.linkedin.com/in/caseybrownboost/
2. Visit https://boostpricing.com/
3. Visit https://www.caseybrown.com/and say hi at [e-mail]
4. Get your Sweet Ass Affirmations card deck: https://ragecreate.com/products/the-sweet-ass-affirmations-deck-affirmations-to-motivate-your-creative-maniac-mind
5. The Coaching Habit by Michael Bungay Stainier: https://www.amazon.com/Coaching-Habit-Less-Change-Forever/dp/0978440749/
6. Say hi to us at https://CoachingMagic.com

P.S. Remember, you are magic!