From Community Engagement to Crisis Communication with Matt Levinson

Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations.

Key Takeaways:

- Crisis communication best practices

- The impact of AI and ChatGPT on PR

- Matt's belief in community involvement

Episode Timeline:

0:00Introduction to Matt Levinson and his background

1:35Matt's passion for Liverpool FC

3:30Liverpool's rivals

4:50Trip to Liverpool during COVID-19 and its timing

7:30Overview of O'Connell and Goldberg PR

8:55Digital transformation in PR: From media pitching to AI

10:50The importance of press releases and digital outreach in modern PR

12:50Community work and real estate development in Florida

17:00Path to College: Supporting low-income students in higher education

20:20Balancing community service with a busy professional life

22:20Crisis communication lessons: Acting swiftly and calmly

25:15Handling emergencies: The importance of accurate information and calm leadership

This episode’s guest:

• Matt Levinson on LinkedIn

• O'Connell and Goldberg PR

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