From College to Million Dollar CEO: Anisha Holla Decodes the Influencer Economy

In this interview, Ronnie Spellman speaks with Anisha Holla, founder and CEO of Foodify, an automated matchmaking platform connecting small, local restaurants with food influencers. Holla explains that her business was founded on the principle of determining who she wanted to become, leading her away from pre-med and politics. Foodify addresses a crucial marketing need for small businesses by facilitating consistent, paid opportunities for local influencers at discounted rates, leveraging volume to benefit both parties. The platform vets influencers based on follower size, geographic fit, and engagement rate, ensuring local traffic for restaurants. Holla emphasizes that her success is rooted in finding the intersection of passion and income, and she shares business decoded tips for entrepreneurs, stressing consistency, listening to dissatisfied customers, and the need to be highly adaptive, as every day in entrepreneurship brings a new challenge.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com