From Coach to Gym Owner

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Carli Jordan, owner of North Dakota Cheer Tech, to unpack her inspiring journey from coach to gym owner. Carli shares how she purchased her gym right out of college, navigated the challenges of running a cheer business in a small market, and grew her program to eight competitive teams and 200 athletes. You’ll hear how she structured her gym purchase, balanced a full-time career with gym ownership, expanded programs to meet family needs, and used modern marketing strategies to grow cheerleading in North Dakota. This conversation is packed with actionable insights for cheer coaches and gym owners on financing, systems, staff training, retention, and building culture. Whether you dream of owning a gym someday or want to improve the one you already run, this episode gives you a behind-the-scenes look at what it really takes.