From Clicks to Loyalty: Rethinking ROI in Dental Marketing

Most dentists think ROI starts with a Google click and ends when the phone rings, but what if the real return comes months (or even years) later?

In this episode of Growing Your Dental Business, host Jacquelyn Hurley sits down with Xana Winans, founder of Golden Proportions Marketing and creator of the SMART ROI method, to challenge the way dental practices approach marketing. From uncovering the myths that make marketing feel like a waste to sharing how to measure real patient loyalty and long-term value, Xana offers practical strategies to help practices stop guessing and start growing.

She also shares how her team helps dental offices track performance throughout the patient journey, right down to collections, and why your front desk may be impacting your ROI more than you think.

So… If you’ve ever thought, “Marketing doesn’t work for my practice,” this episode will change your mind, and your results.

Visit goldenproportions.com and schedule a free marketing consultation right from her contact page.

Special Offer: Mention this podcast when setting up your first consultation, and Xaña will waive the $550 setup fee to test-drive Smart Market Dental for three months, an incredible opportunity to measure what’s working in your marketing.