From Clicks to Conversions: Building an OSC Program That Works-160

Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size.

Ingrid shares:

• Why small and mid-sized builders absolutely can (and should) have OSCs
• How to structure 10–14 touchpoint follow-ups that actually convert
• The surprising data behind today’s 300-day+ buying cycle
• How AI and chat assistants are reshaping the OSC role
• Why “no lead left behind” should be your 2026 motto

Whether you’re running 50 leads or 5,000, you’ll walk away with actionable steps to improve response times, nurture old leads, and personalize the buyer journey with data and automation.

👉 Plus, we reveal a sneak peek at Anewgo’s upcoming AI Assistant: an intelligent, next-gen alternative to traditional chatbots designed specifically for homebuilders.
Join the Anewgo AI Assistant Interest List to get early updates.